Together with our client Extra and their media agency PHD - we invited Oslo’s population to compete in The Battle of the Boroughs. Which borough eats the most fruit and vegetables this summer?
Local illustrator Bendik Kaltenborn developed "borough-personas" based on known characteristics of the boroughs and Extra´s sales statistics in Oslo.
Each fruit representing Oslo's different boroughs.
With fun facts and visuals in creative native ads, we transformed a large data spreadsheet with Extra's sales statistics to consumer friendly and highly engaging content.
Directly targeting and engaging readers through the use of a personalized widget and hyper local real time statistics.
Hyper local native ads to trigger interest and engagement.
(49% above benchmark)
CTR 1 %
Amedia Innholdsbyrå / PHD / Extra
Bendik Kaltenborn / byHands Illustration agency
Søndre Nordstrand - Jordbær