DEN STORE BYDELS-
KONKURRANSEN!
Battle of the Boroughs!
How Amedia used visuals and a
new editorial tool to engage readers in the
Together with our client Extra and their media agency PHD - we invited Oslo’s population to compete in The Battle of the Boroughs. Which borough eats the most fruit and vegetables this summer?
DEN STORE BYDELS-
KONKURRANSEN!
1.
Local illustrator Bendik Kaltenborn developed "borough-personas" based on known characteristics of the boroughs and Extra´s sales statistics in Oslo.
The “Borough-personas” in the making
Each fruit representing Oslo's different boroughs.
DEN STORE BYDELS-
KONKURRANSEN!
2.
With fun facts and visuals in creative native ads, we transformed a large data spreadsheet with Extra's sales statistics to consumer friendly and highly engaging content.
Illustrating Oslo's fruit and vegetable consumption
DEN STORE BYDELS-
KONKURRANSEN!
3.
Directly targeting and engaging readers through the use of a personalized widget and hyper local real time statistics.
Personalized content based on the readers location in Oslo
DEN STORE BYDELS-
KONKURRANSEN!
4.
Hyper local native ads to trigger interest and engagement.
Optimizing of native ads on Avisa Oslo and Nettavisen's front page
DEN STORE BYDELS-
KONKURRANSEN!
5.
(49% above benchmark)
Reel time result charts from the Battle of the Boroughs to engage the readers
CTR 1 %
DEN STORE BYDELS-
KONKURRANSEN!
3 x creative native advertising articles
Amedia Innholdsbyrå / PHD / Extra
Bendik Kaltenborn / byHands Illustration agency
Extra har kartlagt salget av frukt og grønt i sine Oslo-butikker, og forskjellene mellom bydelene overrasker.
Frogner
Drue
Grunerløkka
Banan
Alna
Meloner
Vestre Aker
Mango
Østensjø
Salat
Gamle Oslo
Tomat
Ullern
Gulrot
Nordre Aker
Løk
Stovner
Epler
Sagene
Agurk
Grorud
Poteter
St. Hanshaugen
Paprika
Søndre Nordstrand - Jordbær