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Battle of the Boroughs!
How Amedia used visuals and a
new editorial tool to engage readers in the



Together with our client Extra and their media agency PHD - we invited Oslo’s population to compete in The Battle of the Boroughs. Which borough eats the most fruit and vegetables this summer?
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1.
Local illustrator Bendik Kaltenborn developed "borough-personas" based on known characteristics of the boroughs and Extra´s sales statistics in Oslo.
The “Borough-personas” in the making






Each fruit representing Oslo's different boroughs.
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2.
With fun facts and visuals in creative native ads, we transformed a large data spreadsheet with Extra's sales statistics to consumer friendly and highly engaging content.
Illustrating Oslo's fruit and vegetable consumption
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KONKURRANSEN!
3.






Directly targeting and engaging readers through the use of a personalized widget and hyper local real time statistics.
Personalized content based on the readers location in Oslo
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4.
Hyper local native ads to trigger interest and engagement.
Optimizing of native ads on Avisa Oslo and Nettavisen's front page


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5.
(49% above benchmark)
Reel time result charts from the Battle of the Boroughs to engage the readers


CTR 1 %
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3 x creative native advertising articles
Amedia Innholdsbyrå / PHD / Extra
Bendik Kaltenborn / byHands Illustration agency

Extra har kartlagt salget av frukt og grønt i sine Oslo-butikker, og forskjellene mellom bydelene overrasker.
Frogner
Drue
Grunerløkka
Banan
Alna
Meloner
Vestre Aker
Mango
Østensjø
Salat
Gamle Oslo
Tomat
Ullern
Gulrot
Nordre Aker
Løk
Stovner
Epler
Sagene
Agurk
Grorud
Poteter
St. Hanshaugen
Paprika
Søndre Nordstrand - Jordbær